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WOM Marketing?
Tony Rossell responds to Scott Briscoe's WOM Marketing post on Acronym:
I value the Acronym blog and the dialog there. But I have some concerns with his comments. I think that it is incorrect to blame marketing for a “flashy 500 page brochure”. Traditional marketing is the professional discipline of understanding and communicating the best message, to the best market segments, with the best marketing channels and techniques...Read the rest.
My opinion: traditional marketing is extremely important for almost any organization... but maybe these are non-traditional times.
Edit: Kevin Holland responds with some common sense. Though, you've probably already read it;)
Posted In Association 2.0
1 Comment
Hi Fred, Good point. I commented to Tony that the word 'traditional' should be replaced with 'comprehensive.' Why throw out something that works, something that members appreciate, something that helps you deliver your message? Better to add the new technology and delivery options into a comprehensive marketing mix...a mix that changes as our members change. One more thing...Go Blue!
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