Month: July 2006

Is Anybody Listening to Your Podcast?

Well according to Forrester Research, only 1 per cent of people are actually listening to your content. A blogger from within the company suggests this:

My caution is that companies shouldn't be
dashing out to create expensive original content for a small audience –
unless they gain value from being seen as innovative.

So is it a good idea to invest time and resources within your organization to deploy a podcast? I don't know, that's your decision. I would have to say that if you have a target group that is technologically savvy and the organization can put forth the resource that can devote time and produce high quality content that will peak listeners interests, then go for it. Otherwise, do not waste your time moving forward now. Don't worry though, they estimate people will be listening in the future:

Forrester is projecting that the number of households using podcasts
will grow from 700,000 to 12.3 million over the next four years in the
US alone.

I know for one, I have listened to a handful of them and nothing has been able to really keep my interests. Take that as you may and proceed with quality content!

New Technorati: Not Impressed

Anyone else completely underwhelmed by the new Technorati layout? I think it’s awful. It’s almost as if they tried to include everything corny about Web 2.0 in the new design (gradients, pastels, unnecessary icons).

I’m not a big fan of the new features and layout either. The search box is smaller and no longer the focus of the page. The “discover” section looks promising, but overall there are too many options for a blog search site. It’s a freakin’ portal now… another page for me to customize and fill up with personalized content. No thanks!

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