Useful Text Shortcuts and Title Tag for Google SEO

I just found a few great new shortcuts for Google goodness – I only knew about half of these existed. I can see them being useful at some point in the future. Mostly for SEO (Search Engine Optimization) testing, which I have been reading up on all afternoon :)

Field Explanation
intitle: Finds pages that have the term(s) in the HTML title element. Can be combined with other search terms. intitle:search engines.
This should find ‘search’ in the title and ‘engines’ anywhere in the page.
inurl: Finds pages that have the term(s) somewhere in the URL (host name, path, or filename). Can be combined with other search terms. inurl:searchenginewatch.
allintitle: Finds pages that have the term(s) in the HTML title element. allintitle:search engines.
link: Finds pages which contain hypertext links to the exact specified URL. link:notess.com/search finds pages with links to this site.
allinurl: Finds pages that have the term(s) somewhere in the URL (host name, path, or filename). allinurl:searchenginewatch.
site: Finds pages from
the designated Web site. Path and file names can be included. site:notess.com/write
allinanchor: Finds pages that have the term(s) somewhere in the links to the page. .
related: Invokes
GoogleScout to find other pages similar in linkage patterns to the
given URL and at a similar hierarchical level. The URL must be exact.
In other works related:notess.com and related:www.notess.com find different results.

One other useful SEO tip that I am going to divulge today: is the title tag: Google and MSN only allow 65 characters to be used, Yahoo! allows more. The remaining characters are truncated and will not be considered in your search. So the trick here is to make titles effective but not too long. Another idea could be to swap your title and your company so the format would be title – company, instead of the standard company – title.

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