Your next BIG idea will start as a small one

It’s something Jeff spoke about during his learning lab in Boston
way back in August – make small investments in your business or
association and iterate. You almost never really get it right the first time anyway. Build on what works, scrap the steaming piles of what doesn’t.

It makes a lot of sense…especially for (but
not exclusively) smaller associations, who according to November’s FORUM magazine, get 70% of their revenue from sources outside of dues
and membership fees.

Here’s Mark Cuban driving home the same point at the 2006 Online News Association Conference: