Month: June 2007

Coke gets simple

coke can

For years, since the early 90s really, the familiar red can of
Coca-Cola has added more and more elements. From splashes and exploding
bottles to buttons to polar bears to fizzies and water drops, the can
has seen many permutations. To what end, though?

via Brand New.

Arguably started by Apple, simplicity is a growing trend/philosophy/ethos happening pretty much everywhere right now…and something to think about at your own organization.

Gulo Solutions partners with Principled Innovation

PI logoBig news! We are very excited to announce that we have formed a strategic alliance with Principled Innovation LLC. The association community's leading voice for innovation, P.I. is based in Reston, VA and was founded by industry thought leader Jeff De Cagna in 2002. Jeff is frequent speaker and author for various
trade and professional organizations, including ASAE & The Center
for Association Leadership
, where he was just nominated to serve on the Board of Directors.

Also on board, and serving as Architect of Participation, is Ben Martin, CAE. Ben is Member Relations Director at the Virginia Society of Certified Public Accountants and chair of the CAE Committee for the Virginia Society of Association Executives.

He also writes the entertaining and highly recommended Certified Association Executive blog.

Gulo's alliance with P.I. is about helping associations adopt a social media strategy. More on that soon.