Wondering if any associations out there have experimented with Google AdWords. It seems like a modest budget and a couple key phrases from the mission statement might be worth a try…maybe even links to key publications or seminars: Take advantage of the Long Tail.

Come on, somebody’s doing this, right??

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Fred Simmons

As a Managing Partner and the Director of User Experience at Gulo, Fred enjoys making website interactions more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.