Just a little here that made me think. Remember the 80% or more rule from Jacob Nielson: search as a box, logo in upper left, absense of splash to expedite transaction, breadcrumb and standard link colors.

Can we develop a 80% rule standard for associations? Here are a few things that I believe should be ubiquitous:

  1. Join Now or Renew – direct link to start filling out info or renew
  2. Events button – direct link to the schedule for the month or year
  3. Contact or Feedback link – direct link to form to ask a question
  4. Sitewide accessible logins – think KLM and how many extra clicks it requires to go to intermediate login pages

I intend to keep this list growing…feel free to make your own additions.


Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I exploring new adventures with my 3 daughters and wife.