Just a little here that made me think. Remember the 80% or more rule from Jacob Nielson: search as a box, logo in upper left, absense of splash to expedite transaction, breadcrumb and standard link colors.
Can we develop a 80% rule standard for associations? Here are a few things that I believe should be ubiquitous:
- Join Now or Renew – direct link to start filling out info or renew
- Events button – direct link to the schedule for the month or year
- Contact or Feedback link – direct link to form to ask a question
- Sitewide accessible logins – think KLM and how many extra clicks it requires to go to intermediate login pages
I intend to keep this list growing…feel free to make your own additions.