Introducing the first Association Forum Online Special Interest Group (SIG) of the year – Building Your Association's Social Media Strategy – on May 17 from 8:30 am – 10 am at the Forum. Our facilitator Jeff De Cagna, chief strategist and founder of
Principled Innovation LLC, located in Reston, Virginia. Jeff is chief
blogger of The Forum Effect, Association Forum's Annual Meeting blog,
and a dedicated social media evangelist. He also serves as chair of
ASAE & The Center's Executive Management Section Council.

Social media are invaluable tools for building engagement, supporting collaboration and creating knowledge in associations. But your association must take a strategic approach to applying these technologies to ensure success. This interactive dialogue will challenge you to think differently about social media, and how to maximize the value they create for your members!