Introducing the first Association Forum Online Special Interest Group (SIG) of the year – Building Your Association's Social Media Strategy – on May 17 from 8:30 am – 10 am at the Forum. Our facilitator Jeff De Cagna, chief strategist and founder of
Principled Innovation LLC, located in Reston, Virginia. Jeff is chief
blogger of The Forum Effect, Association Forum's Annual Meeting blog,
and a dedicated social media evangelist. He also serves as chair of
ASAE & The Center's Executive Management Section Council.

Social media are invaluable tools for building engagement, supporting collaboration and creating knowledge in associations. But your association must take a strategic approach to applying these technologies to ensure success. This interactive dialogue will challenge you to think differently about social media, and how to maximize the value they create for your members!

Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I enjoy exploring new adventures with my 3 daughters and wife.