Nice post from Mike Mason on ways to improve your association's printed newsletter. Though, most of the tips work for e-newsletters as well…which are not being replaced by blogging (as Mike suggests)…are they? I think you'd be hard-pressed to find an association that's abandoning e-newsletters completely for blogging…at least right now; spamming emailing members is just too profitable.


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Fred Simmons

As a Partner and the Director of User Experience at Gulo, Fred enjoys making website interactions more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.