Lists work great for blog posts. Now that it’s almost 2007, lists rating and recapping 2006 are everywhere. Best movies, best albums, best celebrity car crashes…and like a car crash, it’s hard not to slow down and take a peek. Here’s some other reasons lists grab attention:

1. They get to the point
2. Familiar convention
3. They’re opinionated, editorial
4. Instant discussion (“The Holiday” #1? Is the author on drugs?)
5. Valuable content, condensed


Written by

Fred Simmons

As a Partner and Director of User Experience at Gulo, Fred enjoys making websites UX patterns more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.