Chicago Digital Agency

Endless Web Projects: Have you considered a Support Contract? (part 1)

It’s easy to think about web projects as one offs. Each new website, maintenance or design project can be tackled as necessity presses the issue. The build out of your presence on the web is a long road.  And you’re building this road ahead even as you drive right towards it.

You have questions about the digital avenues for your business. You’ll have countless more in the months and years ahead. Because building digital roads isn’t your business, even if these roads are vital for your business.

Paving the Road

From full strategic website site redesigns, to small one off graphic design projects, site optimizations, user experience testing, or any manner of custom dev, there are a million reasons to solicit a digital agency. So, on a project to project basis, you reach out to agencies to build our your web-based infrastructure.

Of course hiring and rehiring support isn’t an ideal process for you or your organization. But you don’t have unlimited resources; you can’t hire full-time digital professionals for every digital need that arises. Under ideal circumstances, your best long-term strategic bet is to set aside a budget for a support contract with a trusted (full service) digital agency.

Why wouldn’t we want to have a full-service agency at their disposal? Who wouldn’t want a team of web experts to think strategically for us? Why would we not want each new project immediately tackled? It really is the ideal scenario, to have a contract with a proven team that is intimately familiar with our existing digital infrastructure and our end goals.

Still, despite the benefits of a long-term agency partner, support agreements are relatively rare. But this isn’t surprising. Like any ideal scenario, it invites skepticism. Heck, it would be foolish to enter into a support contract with a firm that hasn’t proven deserving of your trust. And, as always, it’s hard to think about the road too far ahead, especially when you’re busying yourself with one step at a time.

But what if you’ve found a firm who has earned your trust? What if, at the end of the day, you know that you’ll have a number of web development needs down the road? What if you need to save time and money?

Well, that’s when it become s bit foolish not to explore the benefits of a support contract.

Let’s consider a few questions:

  1. First of all, did you even know that a full-service agency can handle just about any facet of your web needs?
  2. Do you worry that you’re not seeking strategic support enough?
  3. And how often have you sought agency support? How many different agencies have you worked with already: how long does it take each agency to actually understand your organization’s unique needs?

Support contracts are an overlooked option. It’s usually as simple as folks not knowing the full scope of in-house capabilities offered by an agency. If an agency provides great support, but doesn’t communicate the skills and service offerings also offered by their various teams, well… that’s on the agency. And such a lack of communication can account for why you’ve sought web design or development assistance from a number of teams, without even considering the possibility of going steady with one good catch.

Of course you might prefer to hire a team for their specific ‘core competency’, from designing a logo to building a website, to developing custom ecommerce or CRM tool integrations.

But what will you discover through this project-to-project hiring process?

Well, you’ll no doubt learn firsthand how no shortage of time is wasted in discovering what, exactly your business needs in terms of web construction. And then there’s the endless repetition of discovering any number of teams that can knock it out. This process can entail dozens of emails, several phone calls and hours of proposal reviews. And once you’ve finally hired your support team, you’re not even actually sure what level of service to expect.

Does this all sound familiar? Does this sound like an ideal solution?

Building out and maintaining your digital presence shouldn’t be an endless cycle.

Here’s a hint, if you take nothing else away from this post. When you find the digital agency that gets it done for you:




A support contract with your web development partner is the smart long-term play. Because the best, most direct service you can get from your web development partner comes after a support agreement. It’s not just the best value either (with cost savings built into most agreements), you’ll actually recieve better overall service.

And in my next post, I’m going to break down why you’ll receive better service under contract. AND your cost (and time) savings under contract!


Visualize This!

One could claim without much exaggeration that making data come to life in effective online tableaus is a must for any well-designed website. After all, the internet is about the transmission of information in beautiful and compelling design. Communicating effectively is key, and websites have a huge role to play in a media landscape marked by the sheer volume of available data, whether the objective is publicizing successes in genomic sequencing, reaching strategic communications goals, showcasing useful municipal information, or simply highlighting meta-data like visitor count and other forms of data analytics. Little wonder, then, that data visualization is increasingly becoming an indispensable content management resource and posting strategy. One thing to keep in mind–web browsers evolve, and so do visualization libraries. If you have not updated your list of visualization tools recently, you need to take a look at the available options.

When it comes to data visualization, gone are the days of word clouds. Enter JavaScript and a variety of libraries built around it—Springy.js, D3.js, digraph.js, chart.js, Google’s Visualization API, polymaps.js—that control the behavior of abstract mathematical models. Most of these libraries are open source but some (see, for example, plotly, ZingChart) require payment for their services. Although each of these ensures a relatively quick and effective, almost tactile, representation of data, the skill level required to make the most of a given library varies. One of the excellent open-source choices for creating charts is D3.js, especially when coupled with the Waypoints API. If you have previously dabbled in D3.js, you know that it can be a challenging library with arcane and little-known options that take time to explore. Sure, making a pie chart from scratch is easy if one is familiar with the basics of JavaScript but adding options and customizations can be tricky, as discussion on professional websites and blogs testify. One of the significant advantages of D3.js over similar libraries is that it gives the developer a great deal of control in customizing their data, rather than relying on pre-made charts that can fit it.

Some of the inherent complexity of D3.js and JavaScript objects can be tackled with the Waypoints API—it is slim but intuitive and rich in options, and provides a layer on top of D3.js that makes animations a cinch. Waypoints focuses almost exclusively on managing animations and triggering the correct function as a visitor scrolls up or down a page —for everything else you would need to depend on JavaScript or custom functions in D3.js. It does assume some knowledge of JavaScript and the dom tree, as well as JavaScript event-handling , especially when it comes to displaying a series of animated graphs on a single page. Its most important functionality is the ease with trigger points can be set up, particularly useful for fine-grained control over a series of moving objects. Ideally, the animation for each of these should trigger at a precise location, not sooner and not later, made possible by a Waypoints closure.

Content Shouldn’t be an Afterthought

Designing a website is like taking a script and making it into a movie. The movie director converts the text of the script into scenes and casts talented actors that will bring the movie to life.

Now imagine this, what if the director started shooting without a finished script?

Would that impact the quality of the movie? Would his decision cost the studio more money? Well, if it’s Steven Spielberg or Billy Wilder directing the movie than the answer is probably no.

Let’s put it this way: designing a website without enough content is a guessing game that negatively impacts and slows down the creative process. Yet for some reason, many clients wait until they receive a nice set of designs before they start creating or finalizing content. This is where the design can fail when you have to force, rewrite or shortened the final content to fit into the newly designed layout.

Content is the most important part of your website. The right content will give your business a voice; tell your business’s story and emphasize what you do and why your target audience should invest in your products and services.

Content includes photos, video, text, logo, graphics, and headlines.

The benefits of putting content first

#1 — Stop nasty surprises from derailing your project budget and schedule.

#2 — With a content-first approach, your designer can design better and more detailed set of wireframes.

#3 — Avoid endless rounds of iteration.

What happens when a content first approach is not followed or is completely ignored?

Compare and contrast both design and see how using lorem ipsum and real content can change the design for better or worse.

Example 1– no real content, placeholder text


Example 2 – real content, no placeholder text

Things to think about when creating or planning content for your site.

Preparation is key.

Ask yourself these following questions.

What sort of impression would you like your target audience to have about your business? Will your content engage your visitors? What message are you trying to communicate through your content?


  •      Conflicting messages
  •      Duplicated copy
  •      Spelling and grammatical mistakes
  •      Outdated content

The content you provide to your designer during the discovery phase does not need to be final or perfect. Start by reviewing your existing content, maybe it’s not exactly what you want to say, but it’s a start. Revising existing copy is generally easier than writing from scratch so give it a try

Ideally, designers would love to receive final content from their clients at the beginning of each project, but it never happens and probably will never happen. Remember a design constructed without real content may look okay in the end, but it will never be as good as a design with real, actionable content.

So, should content be an afterthought? No! It should be one of  your first thoughts. While design helps lure the audience and draw their eye to an actionable area, content tells them what action should be taken.