coke can

For years, since the early 90s really, the familiar red can of
Coca-Cola has added more and more elements. From splashes and exploding
bottles to buttons to polar bears to fizzies and water drops, the can
has seen many permutations. To what end, though?

via Brand New.

Arguably started by Apple, simplicity is a growing trend/philosophy/ethos happening pretty much everywhere right now…and something to think about at your own organization.