Are you cannibalizing your content and not aware you’re doing it? Watch this one-minute video from Zach, co-founder of Gulo, and find out why consolidating content is key to SEO success.


A lot of search marketers take stock in Google’s crawl budget and how it affects page ranking on Search Engine Results Pages (SERP).

Here’s a tip. Cull the herd and win big!

Consolidate pages on your website to reduce keyword cannibalization. Deprecate weaker pages by first moving their content to the cornerstone pages. Take this chance to clean up and refresh old content. You’ll undoubtedly see a return on your investment. To track this use Google Search Console to monitor the movement of keyphrase impressions and keyphrase click-throughs.

Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I enjoy exploring new adventures with my 3 daughters and wife.