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Internal related linking is important on every website regardless of what business you’re in. Watch this one-minute video and get the skinny on internal related linking from Zach, co-founder of Gulo.

Transcript:

Today’s tip is to make sure pages on your website naturally lead visitors to other closely related pages. In your content be sure to lead your visitors to other pages on your site and continue to pique their interest allowing them to further quench their curiosity.

If your lucky, the visitor’s journey will never end. Similarly, the easier it is for visitors to find content on your site, the easier it is for Google. The added bonus is Google will reward you by improving your search engine results position. This is an easy way to improve overall search visibility.


Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I enjoy exploring new adventures with my 3 daughters and wife.