How is your site search? Many aren’t good. But you can use that to your advantage when someone doesn’t find what they are looking for. Watch this one-minute video from Zach, co-founder of Gulo, and find out how.
When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website and how your users see it.
- Right content, wrong visitors
- Missed opportunities
- Keyword choices
- Your internal search engine isn’t good enough
In conclusion: 0 results can be very useful