How is your site search? Many aren’t good. But you can use that to your advantage when someone doesn’t find what they are looking for. Watch this one-minute video from Zach, co-founder of Gulo, and find out how.

Transcript

When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website and how your users see it.

  1. Right content, wrong visitors
  2. Missed opportunities
  3. Keyword choices
  4. Your internal search engine isn’t good enough

In conclusion: 0 results can be very useful

Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I enjoy exploring new adventures with my 3 daughters and wife.