If you want someone to join your organization or make a donation, you better make sure they can find their way to a checkout page. Avoid using simple text links that can get lost in a page. A quick example:

Donation page example that uses a text link

A text link like the one above (1) doesn't stand out enough. The "make a donation" link is the most important element of the page. So, why is it tucked away with the background information? Here's a better way:

Donation page example that uses a large button

Now it's extremely clear what I click on if I want to make a donation. And I don't have to read a small paragraph to find the link.

Written by

Fred Simmons

As a Managing Partner and the Director of User Experience at Gulo, Fred enjoys making website interactions more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.