I was just reading an interview Sitepoint did with Jakob Nielson. He echoed some words that I have felt for a long time regarding contextual text link advertising, “disgusting”. An example of this can be found on a site like Experts Exchange and the ads are done by IntelliTxt. There were a few times initially where I was definitely confused and thought these were links. Now they just get in your way when over you rollover them. I can only imagine what this does for people like my parents.