I was just reading an interview Sitepoint did with Jakob Nielson. He echoed some words that I have felt for a long time regarding contextual text link advertising, “disgusting”. An example of this can be found on a site like Experts Exchange and the ads are done by IntelliTxt. There were a few times initially where I was definitely confused and thought these were links. Now they just get in your way when over you rollover them. I can only imagine what this does for people like my parents.


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Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I exploring new adventures with my 3 daughters and wife.