Jeff De Cagna responds here to Shel Holtz’s The future of professional associations. Essentially, Shel argues that associations are being left behind by social media – that people are looking elsewhere for professional development and networking opportunities. Jeff’s argument, which I agree with, is that social networking and social media aren’t the problem; status quo thinking and a fundamental lack of innovation are.

I’m currently writing an article for Associations Now that emphasizes this very point and challenges the assertion that “best practices” are worth a shit. As soon as we can recognize that social media and web 2.0 present huge opportunities and not competition, the better off we’ll be.


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Fred Simmons

As a Partner and Director of User Experience at Gulo, Fred enjoys making websites UX patterns more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.