Today we presented at the Association Forum’s special interest group, CEO’s with budgets less than 2 million . The focus here today was to emphasize high level issues to assist executives directors with ramping up their association for blogging. The ‘8 Keys to Success and Profit’ can be download as a powerpoint presentation.

We found today there still is a hurdle to overcome before associations are ready to blog. The key to opening this door is first getting association staff members beyond the technology questions and uncertainties. Once this occurs, we can begin to focus more on the real challenges: content, policy and strategy hurdles. You will hear us say this time and time again, but you can’t implement a blog without first becoming a user. Understanding how members could leverage this technology will come through personal use. Answering questions like how will we control defamatory comments or how do people find our blog will quickly become apparent.

The next mission for us will be host a half-day, hands-on session at the Forum for anyone to attend. We’ll keep you posted on this one as information becomes available.


Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I exploring new adventures with my 3 daughters and wife.