PI logoBig news! We are very excited to announce that we have formed a strategic alliance with Principled Innovation LLC. The association community's leading voice for innovation, P.I. is based in Reston, VA and was founded by industry thought leader Jeff De Cagna in 2002. Jeff is frequent speaker and author for various
trade and professional organizations, including ASAE & The Center
for Association Leadership
, where he was just nominated to serve on the Board of Directors.

Also on board, and serving as Architect of Participation, is Ben Martin, CAE. Ben is Member Relations Director at the Virginia Society of Certified Public Accountants and chair of the CAE Committee for the Virginia Society of Association Executives.

He also writes the entertaining and highly recommended Certified Association Executive blog.

Gulo's alliance with P.I. is about helping associations adopt a social media strategy. More on that soon.


Written by

Fred Simmons

As a Partner and the Director of User Experience at Gulo, Fred enjoys making website interactions more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.