A serendipitous discovery ripped from another blog’s comments section, here’s a little psychology course on decision making and how people avoid the process. It offers several gems including this one which I think relates beautifully to our association blog discussion from last week:

Be too prudent: Be over curious long
enough to delay the decision. If you are too careful, you are so
occupied in being careful that you are sure to stumble over what you
are going to decide. Our doubts are traitors and make us lose the
opportunities, by fearing to make our decision. Indecision is
debilitating; it feeds upon itself; it is, one might almost say,
habit-forming. Not only that, but it is contagious; it transmits itself
to others who depend on you.

Written by

Fred Simmons

As a Partner and the Director of User Experience at Gulo, Fred enjoys making website interactions more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.