Joe Martin from Martin Creative, Dan Ritzke from Third Act Marketing, Chris Bonney, and Zach Wilson from Gulo all sit down to talk about storytelling and digital marketing conversion rate optimization and how these things overlap. 

If you haven’t heard of conversion rate optimization, then this is a perfect podcast for you because it is a very important topic for a marketer to know. If you are familiar with that and aren’t sure maybe what your next steps are, today’s podcast is perfect for you as well. 


Zach Wilson


Chris Bonney

VP of Strategy

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Chris, Joe, Zach, and Dan preparing to record this podcast

Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I enjoy exploring new adventures with my 3 daughters and wife.