LIFE magazine, which has existed as a glossy newspaper supplement since 2004, will stop publishing next month. Time Warner will continue to use the brand name, just elsewhere – online:
Time will make Life’s collection of 10 million images available online,
with “the most important collection of imagery covering the events and
people of the 20th century” available for free for personal use, it
The news immediately reminded me of NY Times publisher Arthur Sulzberger saying, “I really don’t know whether we’ll be printing The Times in five years, and you know what? I don’t care.“
This is officially a trend. Print’s dying. Not completely – on an average day 54 million people still buy a newspaper. However, everyone who publishes anything from a quarterly journal to a high profile magazine should take notice. And, more importantly, figure out a way to adapt.