MTV has a new website. I wrote a post a while back about what a disaster the old site was. They also launched a site called mtvlabs.tv – essentially a blog that covers a variety of MTV-related issues – including news of the new MTV.com. Read the post even if you're like me and really have no reason to ever visit MTV.com. There are some pretty insightful and inspirational bits:
And we're not done. Not even close!
In fact, we're letting go of the idea
of the site ever being "done."
Apparently the old site wasn't well received so they're switching to a more agile development process; at the end of the post, they ask for suggestions for improvements and complaints. Of course a blog is the perfect format for this. You're simply not going to get teenagers to take a survey. And that's what we should take away from this – MTV, the key player in reaching younger demographics, is communicating openly with their viewers in order to improve customer satisfaction.