This guide to online marketing is short and worth reading. However, I don't think you can take everything in the write-up as gospel. For example, I would definitely agree with New Rules #1:

Technology is changing the way you reach customers and the way that customers find you.

and #4:

Static Web Sites and Stale Content are effectively DEAD

But, #10 is pretty ridiculous:

Keyword Clouds and Tag Clouds are Essential

Useful maybe. But essential?? No way.


Written by

Fred Simmons

As a Partner and the Director of User Experience at Gulo, Fred enjoys making website interactions more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.