Crumby image borrowed from Thanks, guys.
What metrics are you using for you assocation? What type of quantitative analysis do you find to be the most valuable information to make decisions? Is there a metric or analysis that you would find very useful to calculate that you are either unable to figure out or have to calculate yourself?

Here are some common ones:

  • Lifetime value of a member
  • Allowable acquisition cost of a member
  • Actual acquisition cost of a member
  • Members renewed (over a time period)
  • Members lapsed (over a time period)
  • New members
  • Member retention rate

Do you use any of these? If not, feel free to add to the list…

Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I enjoy exploring new adventures with my 3 daughters and wife.