Project Details
The Italian Trade Agency unveiled a three-year marketing program to elevate the image and prestige of Italy’s wines through a multi-initiative campaign, “Italian Wine–Taste the Passion”. As Gulo took aim on the digital presentation for this campaign, we wanted the focus for Italy’s enchanting wine regions to be exploring the many regions of wine Italy has to offer. This allows visitors to see and read some about common local grape varieties, explore the territory and examine the quality profiles of each region.
The campaign’s creative aims to reflect a lifestyle that is the best Italy has to offer: quality, variety and biodiversity along with singularity, authenticity, versatility and family traditions. The campaign goal is to leverage the country’s culture, heritage and lifestyle in commercial, trade and educational channels.
