Conversion Rate Optimization
Every landing page should have a very specific purpose. Successfully marketing an organization means increasing the percentage of visitors and converting those visits into customers. Conversion Rate Optimization, or CRO, achieves exactly that. Visitors with clear paths and compelling content are more likely to take action and engage on a webpage.
Customer Journey Analytics
This provides powerful insights into understanding and engaging with customers on a personal level. Analyzing analytics sheds light on the most important customer journeys. We can then prioritize those opportunities and significantly impact business goals - increasing revenue, improving customer experience and reduce churn.
Key Performance Indicators
KPIs give us a goal to shoot for with our clients. We use this as a measuring stick to show how campaigns are progressing. We also like to have Key Performance Indicators so clients have data points to provide management with reporting.