We analyze the overall health of a website by auditing existing pages and content. Initial findings are compiled and recommendations are made. Our goal is to ensure your site is highly “crawlable” and avoid the common content and performance issues that can cause sites to be buried by major search engines.
Information architecture is the foundation when planning a website redesign. Keyword research, a key pillar of IA, ensures customers searching for your products and services land on the correct page of your website. This research aligns content on your landing pages with the phrases people are searching.
Segmenting visitors evokes empathy and increases engagement for your customers. Who is your audience? What are they looking for? What questions are they looking? What answers and solutions are we providing for their problem? Our audience segmentation research answers these key questions.
“They led ideation for different concepts for the brand website. In addition, they created an innovative customization strategy for the brand.”
– Jen I., Senior Brand Manager, i-Health, up4® Probiotics