Segmenting visitors evokes empathy and increases engagement. Who is your audience? What are they looking for? What questions do they have? What answers and solutions are you providing? Our audience segmentation research answers these key questions.
Information architecture is the foundation when planning a website redesign. Keyword research, a key pillar of IA, ensures customers searching for your products and services land on the correct page of your website. This research aligns content on your landing pages with the phrases people are searching.
We analyze the overall health of a website by auditing existing pages and content. Initial findings are compiled and recommendations are made. Our goal is to ensure your site is highly “crawlable” and avoid the common content and performance issues that can cause sites to be buried by major search engines.