Chris Bonney and Zach Wilson discuss how the Insights Podcast will tackle topics such as user experience, conversion rate optimization and SEO. The podcast will take aim at a variety of challenges digital marketers face today: What should you do about Google’s BERT updates? What makes good SEO? Upping your backlink game. The Conversational Web and key phrases around it. What’s the cost of doing nothing and much more.


Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I enjoy exploring new adventures with my 3 daughters and wife.