I stumbled upon The Incomplete Manifesto for Growth recently and instantly bookmarked it.

Written in 1998, the Incomplete Manifesto is an articulation of statements
that exemplify Bruce Mau‘s beliefs, motivations and strategies…

First of all, I love manifestos. Forget business plans and mission statements. Sit down, write down a list of principles you truly believe in and get to work. Iterate if necessary. Goals are important, but must be attained under a core set of ideals (“Don’t be evil“). Culture over best practices. I love the the little bits of wisdom that make up The Incomplete Manifesto. For instance,

6. Capture accidents. The wrong answer is the right answer in search of a different question. Collect wrong
answers as part of the process. Ask different questions.

Here’s another good one:

16. Collaborate. The space between people working together is filled with conflict, friction, strife,
exhilaration, delight, and vast creative potential.

And another:

29. Think with your mind. Forget technology. Creativity is not device-dependent.

In total, there are 43 parts to the Incomplete Manifesto for Growth. I also love that it’s incomplete; it’s a work in progress – just like a business.


Written by

Fred Simmons

As a Partner and the Director of User Experience at Gulo, Fred enjoys making website interactions more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.