I have started to notice this in a couple of places. Developers have clearly begun to notice how trite the use of 'beta' is. Well, I guess this is an improvement, right?

Picasa Test Flickr Gamma

Dan McComb over at Biznik must have finally won his argument with his peers because they have gone away from using 'beta' in their product.

I'll be honest, I still feel the same and this whole move. Now there is another shift to find new words to describe a products unfinished state. How about we just keep the creative naming to the products and not the adjectives describing the products.


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Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I exploring new adventures with my 3 daughters and wife.