Design is everywhere. You can find it on our television and computer screens, in newspapers and magazines, on billboards, food packages — you name it. We live in a visual culture inundated with media and saturated with images we simply cannot escape. It can distract and annoy, but it also has the power to entice and inform. A design can even affect our overall perspective.
So why is design and creativity undervalued by many? If design evokes emotions, affects what we buy and enables us to absorb and process information in new ways. Design is much more than just visual aesthetics, is all about generating insightful solutions that put people and their needs first.
Design should entice and persuade. Design can help your business stand out from the competition, keep your brand memorable, keep your content user-friendly, and help your business make a good first impression. A professional designer has the potential to deliver those kinds of results.
Next time you take a walk, remember design is everywhere. I challenge you to explore your surroundings, I bet you will be surprised of what you find — and that’s the power of design.