Tony Rossell responds to Scott Briscoe’s WOM Marketing post on Acronym:
I value the Acronym blog and the
dialog there. But I have some concerns with his comments. I think that
it is incorrect to blame marketing for a â€œflashy 500 page brochureâ€.
Traditional marketing is the professional discipline of understanding
and communicating the best message, to the best market segments, with
the best marketing channels and techniques…
My opinion: traditional marketing is extremely important for almost any organization… but maybe these are non-traditional times.
Edit: Kevin Holland responds with some common sense. Though, you’ve probably already read it;)