Tony Rossell responds to Scott Briscoe’s WOM Marketing post on Acronym:

I value the Acronym blog and the
dialog there. But I have some concerns with his comments. I think that
it is incorrect to blame marketing for a “flashy 500 page brochure”.
Traditional marketing is the professional discipline of understanding
and communicating the best message, to the best market segments, with
the best marketing channels and techniques…

Read the rest.

My opinion: traditional marketing is extremely important for almost any organization… but maybe these are non-traditional times.

Edit: Kevin Holland responds with some common sense. Though, you’ve probably already read it;)

Written by

Fred Simmons

As a Managing Partner and the Director of User Experience at Gulo, Fred enjoys making website interactions more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.