Writing Website Copy That Converts
Wednesday September 29, 2021
3:00 pm - 3:30 pm CST
Webinar Overview
The words on your website can make or break a visitors’ website experience.
It’s essential to learn how to write website copy that matches user expectations and meets Google’s strict standards for Search Engine Optimization (SEO). Customer-focused content can help convert more of your prospects into customers.
Join us as we share our best examples and quick fixes to make writing killer copy a breeze!
This webinar will walk you through how to find the sweet spot between customer needs, industry jargon, and your own brand identity. We’ll also share 3 quick fixes to improve your results.
See you on the webinar!
Presented By
Zach Wilson
Managing Partner
Jen Hanson
Director of Marketing
Here’s what you’ll learn:
What is “Customer Focused Copy” and why is it important?
Customer-focused content helps you really connect with people who land on your website. By putting yourself in their shoes, you will talk less about you, and more about them. Great website copy is crisp, clean, and concise.
How can I identify the goals of my website?
Consider exactly what you want people to do on your website. What do they need and how can you help them?
Each page of your website should have one goal, one objective. Identify that objective, and streamline everything towards that one goal.
Why is trust so important in web design?
Your website must establish trust and be seen as credible in order to turn website visitors into customers. In a low-trust society, remember that your customers are searching for solutions to their problems.
What are 3 easy ways to build trust on my website?
Learn how your website’s copy might be affecting your traffic and conversions. Pay special attention to the words you use, navigation, page speed, and keeping your messaging simple and straightforward.
4 Easy Steps to Optimize Your Copy:
- Identify with your ideal customer. Put yourself in their shoes.
- Understand exactly what they’re searching for and deliver it. Remove the road blocks and help them find answers quickly.
- Avoid too much industry jargon. Use their language in your copy whenever possible.
- Talk about the benefits of your product/service.