It’s something Jeff spoke about during his learning lab in Boston way back in August – make small investments in your business or association and iterate. You almost never really get it right the first time anyway. Build on what works, scrap the steaming piles of what doesn’t.

It makes a lot of sense…especially for (but not exclusively) smaller associations, who according to November’s FORUM magazine, get 70% of their revenue from sources outside of dues and membership fees.

Here’s Mark Cuban driving home the same point at the 2006 Online News Association Conference:


Written by

Fred Simmons

As a Partner and Director of User Experience at Gulo, Fred enjoys making websites UX patterns more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.