It can tough to evaluate design work objectively and productively. Here are some requests to avoid and why they’re bad requests in the first place – from the designer’s point of view.

I just don’t know; it’s just so different.

That’s great; different is good! A key aspect to positioning your firm is to find an approach that others aren’t employing. It makes sense that you’re not sure about it though; new things often make people feel that way…

Also, never…EVER…tell a designer to make the logo bigger.


Written by

Fred Simmons

As a Partner and the Director of User Experience at Gulo, Fred enjoys making website interactions more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.