By now you've seen the ads with the kid from Dodgeball telling you to "get a mac". He's the laid-back slacker/hipster whose Mac "just sorta works" with digital cameras, mp3 players, etc. Gotta hand it to Apple. They've framed the argument pretty well. I have no idea who the guy playing the PC is, but he's pretty uncool.

So what's Microsoft's retaliation? Who can they get who's cooler than the Mac guy to pitch their new OS, Windows Vista? Wait… is that Tom Skerritt? The obvious choice!! It doesn't get any cooler than the guy who played Viper in Top Gun (20 years ago). Microsoft does it again!

edit: fixed first sentence.


Written by

Fred Simmons

As a Partner and Director of User Experience at Gulo, Fred enjoys making websites UX patterns more natural and improving UX design. Outside of work, Fred enjoys golf, BBQ, craft beer, movies where the bad guy wins, comma-separated lists, and talking about himself in the third person.