Research has shown that use of whitespace between paragraphs and in the left and right margins increases comprehension by almost 20%.
Whitespace (or negative space) is essential to good design and an under-appreciated element. Good use of whitespace is key to a balanced, harmonious layout.
Effective use of whitespace makes your content more legible while also enabling the user to focus on the elements surrounding the text. It allows users to easily scan and distinguish between the different areas of a webpage.
Use Great Visuals
Photography and illustration also tell your story. Use high-quality catchy elements wherever you can. For most sections, the 70% visual & 30% content rule holds true.
“Get rid of half the words on each page, then get rid of half of what’s left.”
— Steve Krug
Use attractive calls to action
Users’ eyes are drawn to areas of the page that are distinctly different and have color variation. Make calls to action (CTAs) bold and attractive. The second most important element is the copy of a CTA. The copy should be direct and impact-driven.
Make sure links are easily identifiable for users. Use visual cues like underlined text, different font weight or differently colored text. These will draw attention and let the reader know a link can be clicked.
Good Typography Increases Usability
Distinctive section headings create hierarchy and make scanning a page easier. Well-designed type gives the user the ability to figure out the key points and highlights faster; to identify the most pressing information first.
Responsive Web Design
Users find and experience websites on thousands of different devices nowadays. Websites must be fully responsive and built for screens of all sizes to ensure optimal customer experience.
Enhanced Site Performance
One of the most frustrating experiences for users of the web is waiting for a page to load for too long. Especially on mobile. Make sure pages load fast. Speed is a feature.