Well, here we are with day two of our website and day three of ALA Techsource’s website. Things over there seem to be moving along quite well. They have already had several comments posted and I hope they continue to get more. We haven’t had such luck just yet, but hoping to get some feedback very soon.

Our blog is set up for several reasons. One reason is we love discussing software and are continuously trying to figure out how to make it better. The other is to illustrate to our clients, the power of communicating with people through their website.

In addition to encouraging Associations to communicate with members through non-traditional channels, we are also emphasizing streamlined user flow and simplicity in our Association Managment Software. We really want our user’s task to be easy and intuitive. This of course can only be accomplished by a great user interface (UI) and stable software.

One thing you’ll notice in Firefox and Mozilla is type as you find. Type as you find is a feature that enables users to find text/hyperlinks in a page by just typing in the window. So if you know that you want to login on yahoo’s home page, for example, but don’t instantly see the login link, you can just start typing ‘l-o-g-i-n’. As you are typing those letters the browser will begin scanning the text/hyperlinks of the page and try to find those letters. If it does indeed discover the text/hyperlink, it will then hightlight it for you. Once it is highlighted you can just hit ‘enter’ and just to what you were looking for. The advantage is that it is actually faster for a user to just use keystrokes to navigate rather than a mouse. Of course this isn’t for everyone, but the most savvy users can navigate very quickly with this technique. This is just one of the many ways we are trying to make our user’s experience better.

Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I enjoy exploring new adventures with my 3 daughters and wife.