We all know Google never rests. Google is constantly evolving and adapting to present the best information possible for its customers (searchers). These changes are a byproduct of analyzing mountains of data and user behavior. 

Now the question becomes, Google just rolled out a new update, will this affect my ranking positively, negatively or not at all?

Chris Bonney & Zach Wilson take a deep Google-dive to help you determine whether or not you should or should not react to changes that affect the signals and algorithm.


Written by

Zachary Wilson

I enjoy reading & writing about the web and digital marketing. My day-to-day focuses on ensuring our clients have big wins. That begins with extraordinary website design and UX. The real exciting stuff is helping develop strategies to drive traffic (on-site page optimization) and help conversion rate optimization (getting new sales and / or customers). With all my “other” time, I enjoy exploring new adventures with my 3 daughters and wife.