We all know Google never rests. Google is constantly evolving and adapting to present the best information possible for its customers (searchers). These changes are a byproduct of analyzing mountains of data and user behavior.
Now the question becomes, Google just rolled out a new update, will this affect my ranking positively, negatively or not at all?
Chris Bonney & Zach Wilson take a deep Google-dive to help you determine whether or not you should or should not react to changes that affect the signals and algorithm.