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Advancing PM&R Bold

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The American Academy of Physical Medicine and Rehabilitation (AAPM&R) is the national medical specialty association representing 9,000+ physicians who specialize in evaluation, diagnosis, and management of neuromusculoskeletal and disabling conditions.

For the last three years, AAPM&R worked with members to define new practice models and areas of opportunity to expand the impact of their care – an initiative called PM&R BOLD. Gulo was asked to create a brand new web experience to help AAPM&R promote this initiative.

On an accelerated timeline, we turned a promotional printed illustration into an interactive learning tool creating a way for members to learn more about certain practice areas and challenges the Academy is addressing. The site launched nationwide in summer of 2019 and will be shared as a kiosk experience at their annual meeting.

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