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American Marketing Association Chicago

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Project Details

AMA Chicago is a key chapter of the American Marketing Association and a trusted partner in its nationwide network of world-class marketers.

For over 81 years, AMA Chicago has been the most valued executive membership in the Windy City. As such, the new website needed stellar content and user-friendly navigation to meet the needs of local business leaders looking to expand their knowledge, improve their skills, and grow their business. A fully-customized, high-value member benefit on the site is the Resource Directory.

A recent top-down AMA rebranding effort inspired our storyboards and graphic treatments. A vast library of event images provided our design team original photography displayed strategically to humanize the website and create a strong member connection. Gulo designed a beautiful, intuitive experience with vibrant calls to action that make exploring the site engaging and fast.

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Our Results

-57.62%

Page Load Time

+44.29%

Sessions

+9%

Avg. Session Duration