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Our task was to completely reimagine the website design. The customer experience needed a delicate balance between a b2b marketing website and a transactional website for e-commerce.
Premier Plastic Resins is a b2b supplier of raw plastic resins. Based in the Detroit, they are committed to offering competitive pricing on high quality resins in a timely and dependable manner. In the end, they know providing superior service to its resin customers is a key differentiator. That all starts on their homepage and making communicating with staff and purchasing, easier and faster for its customers.