up4® Probiotics

UX/UI Design and Development
web design up4

Web Services


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Project Details

up4® Probiotics is a new brand in the health supplement space. Their marketing team asked Gulo to be innovative and find a unique way to connect with customers.

Their site now offers a personalized experience to users generating a custom recommendation of an up4® product based on their answers to an online quiz.  Additionally, users are segmented based on the media channel from which they accessed the site. The goal of the campaign is to establish trust, loyalty and an emotional connection to each customer.

A few months post launch, we saw an 85% increase in user traffic from mobile devices.

product recommendation

recommendation engine product suggestion website personalized content

“Gulo demonstrated genuine interest in the brand’s success. They proactively suggested page and content optimizations on a regular basis. Overall, their service went above and beyond.”

– Jen I., Senior Brand Manager, i-Health, Inc.

Results

98%

Quiz Completion Rate

+ 436%

User Sessions

1,043

Q1 Product Recommendations