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As the internet evolves, so do website visitors. American Society for Nutrition was in need of a new way of thinking about their audience. They needed to have their own internet evolution.
To kick off their evolution, ASN asked Gulo to look at how the site was being used by its visitors. They wanted us to provide a fresh, updated approach for visitors to increase engagement and readership.
The result, a fresh homepage taking aim at consumers and gaining more consumer interest and engagement. Our objective is to build an audience. In their first month, ASN has increased their mailing list 15%.