American Society for Nutrition

asn-blog-prototype

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Project Details

As the internet evolves, so do website visitors. ASN is evolving too. Their digital evolution was in need of a new way of thinking about their audience.

ASN asked Gulo to look at how the site was being used by its visitors. They wanted us to provide a fresh, updated approach for visitors to increase engagement and readership.

The result, a fresh homepage taking aim at consumers and gaining more consumer interest and engagement. Our objective is to build an audience. In their first month, ASN has increased their mailing list 15%.

ASN blog landing pageasn blog post with CTA

Our Results

+300%

Social Shares

-12.70%

Bounce Rate

+47.22%

Donation Engagment