Month: September 2007

WOM Marketing?

Tony Rossell responds to Scott Briscoe’s WOM Marketing post on Acronym:

I value the Acronym blog and the
dialog there. But I have some concerns with his comments. I think that
it is incorrect to blame marketing for a “flashy 500 page brochure”.
Traditional marketing is the professional discipline of understanding
and communicating the best message, to the best market segments, with
the best marketing channels and techniques…

Read the rest.

My opinion: traditional marketing is extremely important for almost any organization… but maybe these are non-traditional times.

Edit: Kevin Holland responds with some common sense. Though, you’ve probably already read it;)

Add a linkroll to your site

Homepage getting stale? Add a linkroll to your site. A what?
If you’re not familiar with, read this.
Otherwise, proceed…

A linkroll is just a bit of code that takes your
account and creates a self-updating feed of links that you can
insert anywhere on your site. It’s a great way to add value to your
site and keep your homepage or news page content fresh and
revolving. Here’s how to get started:

  1. Sign up for a
    account for your organization
  2. Start posting industry-specific links to your account –
    anything you come across that might be of interest to your
    visitors. You can even post links to your own content.
  3. Go to “settings” within your account and click on
    linkrolls (it’s
    under the Blogging heading or fifth column).

The linkroll page gives you some display options such as how
many links to display at a time, whether or not to display notes,
etc. When you have the linkroll customized to your liking, you
simply grab some automatically-generated javascript and insert it
into your page.

I created an example here.